The flagship
It's a necklace. For your phone.
A loop of beads, charms and stones that fastens to your phone and does three things at once.
Never drop it again
Loop it on your wrist
Your hand goes through the loop. Your phone stops being something you can drop — on the street, over the balcony, into the bath. It just hangs there.
Hands-free in one second
Hang it anywhere
Hook it over a coat hanger, a branch, a door handle. Now your phone is a tripod and both your hands are free for photos, video and everything else.
An accessory, not a gadget
Wear it as jewelry
It isn't a case and it isn't a lanyard. It's a piece of jewelry that happens to attach to the thing you're already holding all day.